Writer's
House
Collective
We are a group of curious minds who came together to do what we love & to turn shared expertise into something bigger than ourselves.
Our people are our superpower.
Something here about The Collective being all about the people. The breadth of our knowledge and depth of our experience makes us unlike any other agency or consultancy.
Our team represents a combined
$300M
of business revenue generated
250
years of combined experience
60+
indsturies
Our team
Founder & CEO
Aspen Gatz
Aspen is an entrepreneur with 9+ years of experience building ventures at the intersection of hospitality, technology, and storytelling. She founded The Writer’s House Collective to help growth-stage companies evolve through interdisciplinary, story-led innovation.
Chief Strategy Officer
Jennifer Welshons
Jennifer brings more than 25 years of experience leading transformational strategy across marketing, business intelligence, and communications. She is known for building data-driven strategies that align market insights with product and growth initiatives to drive long-term competitive advantage.
Chief Creative Officer
Rachel Secka
Rachel has more than a decade of creative leadership experience helping brands refine their identity and scale. She has led creative strategy for businesses ranging from early startups to nationally distributed CPG brands, supporting growth into major retailers like Target and Amazon.
Chief Product Officer
Kevin Lee Quinn
Kevin brings more than 25 years of experience building and scaling high-performance digital products across web and mobile platforms. His work focuses on architecting scalable systems and leading cross-functional teams to deliver enterprise-grade technology solutions.
Chief Growth Officer
Debra Reuther
Debra has over 15 years of experience building marketing engines that drive measurable business growth. She specializes in aligning brand, demand generation, and go-to-market strategy to accelerate pipeline and expand market presence.
Chief Sales Officer
Neil Rudden
Neil brings more than 25 years of experience building and leading high-performing sales organizations across startups and established companies. He specializes in designing scalable revenue strategies that drive growth, retention, and global expansion.
Chief Operations Officer
Shannon Shoop
Shannon has over 15 years of experience leading operations, finance, and organizational strategy across multiple industries. She focuses on scaling early-stage companies through data-driven systems, process optimization, and cross-functional leadership.
Legal Counsel
Joey Hasson
Joey is a corporate attorney with experience advising startups through Fortune 500 companies on contracts, governance, and operational growth. His work focuses on structuring scalable legal frameworks and supporting leadership teams through complex commercial and partnership agreements.
Joey Hasson, General Counsil
Joey is a corporate attorney with experience advising startups through Fortune 500 companies on contracts, governance, and operational growth. His work focuses on structuring scalable legal frameworks and supporting leadership teams through complex commercial and partnership agreements.
Rachel Secka, Chief Creative Officer
Rachel has more than a decade of creative leadership experience helping brands refine their identity and scale. She has led creative strategy for businesses ranging from early startups to nationally distributed CPG brands, supporting growth into major retailers like Target and Amazon.
Kevin Quinn, Chief Product Officer
Kevin brings more than 25 years of experience building and scaling high-performance digital products across web and mobile platforms. His work focuses on architecting scalable systems and leading cross-functional teams to deliver enterprise-grade technology solutions.
Debra Reuther, Chief Growth Officer
Debra has over 15 years of experience building marketing engines that drive measurable business growth. She specializes in aligning brand, demand generation, and go-to-market strategy to accelerate pipeline and expand market presence.
Neil Rudden, Chief Sales Officer
Neil brings more than 25 years of experience building and leading high-performing sales organizations across startups and established companies. He specializes in designing scalable revenue strategies that drive growth, retention, and global expansion.
Aspen Gatz, Founder/CEO
Aspen is an entrepreneur with 9+ years of experience building ventures at the intersection of hospitality, technology, and storytelling. She founded The Writer’s House Collective to help growth-stage companies evolve through interdisciplinary, story-led innovation.
Shannon Shoop, Chief Operations Officer
Shannon has over 15 years of experience leading operations, finance, and organizational strategy across multiple industries. She focuses on scaling early-stage companies through data-driven systems, process optimization, and cross-functional leadership.
Jennifer Welshons, Chief Strategy Officer
Jennifer brings more than 25 years of experience leading transformational strategy across marketing, business intelligence, and communications. She is known for building data-driven strategies that align market insights with product and growth initiatives to drive long-term competitive advantage.
Our Team
“I built The Writer’s House Collective around a simple belief: The best ideas don’t come from one discipline alone. By bringing together experts across Strategy, Creative, Growth, and Product, we help companies think more clearly about where they are going and build the right things to get there.”
- Aspen Gatz, Founder
